Posted by Snow in
green solutions
Green Business Practices For Dummiesis a tough title to love because it implies that its readers are dummies. Dummies are not the people looking to buy into the whole sustainable living philosophy. Practices like relocalization and building the business case for sustainability are already proven, this is preaching to the choir.
It may be supposed the “dummies” in question are those who haven’t accelerated their sustainability practices to the marketing layer visible to the type of reader this book caters to. But most of the suggestions in Green Business Practices For Dummies would be things architects and business building consultants would already know.
The audience and readership for this book then is either business administration students or “dummies”. ??? Green Business Practices For Dummies leads in and out of chapters concerning reducing energy waste and energy consumption. But this book reads too academic to really have a concrete effect.
Green Business Practices For Dummiesreads like a primer in how to take advantage of other people really practicing green living standards than how to encourage and develop and support their group.
Forward thinking, thoughtful, creative people with sensitivity to the planet are the ones moving with eco-friendly energy and encouraging re-use and recycling. Green Business Practices for Dummies should be a very witty title to give that overpaid CEO as he lands in jail. But the title could have been reconsidered.
Like many books in the Dummies series, the format is touch and go science and humor with a piecemeal format designed to package information small digestible bunches. But this book, Green Business Practices For Dummies, edited by Lisa Swallow, CPA, CMA, and MS, reads though it were trying to aspire to a higher form of business manual for sustainable building. The material here is really about planning, not doing.
And handbooks urging the green movement can be good. Yet Green Business Practices For Dummiesreads as a business primer used by business managers to shield themselves from sustainability criticism. There is a lot of language between actual methods and practices and the doing of them.
But as a quick read the book is kind of large and unwieldy for a pocket read. And the erudite nature of the material is elevated somewhat above the accessible topic of the baseline green and recycling manual.
Nevertheless, there are good green practices included. In terms of the environmental economics of business, this is a good business manual or textbook of green cost accounting.
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