Posted by Snow in 
The Los Angeles MTA (Metro Transit Authority) has just launched some extremely edgy, hip, completely effective advertising spots. Of all the ways the MTA has launched construction mania and smoke belching dusty rail construction, the buck (or token) stops here.
These videos prove how timely and effective well-produced messages concerning sustainability and transportation group riding can be. The MTA’s new slogan is “Go Metro, Go Green”. “Driving solo is mean, but together we are green“. Sure everybody wants to be sustainable, but the MTA ads bring up the cool factor. This is a hard message to deliver to Southern California’s vehicle loving populace.
Done in black, white and silver with Terry Crews mime dancing, the black fedora (especially now and in Los Angeles) has an incredibly hard hitting impact. Especially right now. In a sea of vehicles in a driving environment known the world over for worship of the car,
Check out Metro’s new Go Metro ads, featuring the beat poetry of Louis Lombardi (The Sopranos, 24) and interpretive dance from Terry Crews (Everybody Hates Chris, Terminator Salvation, White Chicks).
New Summer Metro Motion TV Show Now Posted on metro.net
Metro’s web site has launched the Summer 2009 Metro Motion cable television show on Metro Interactive, the metro.net video page. Metro Motion is a half-hour news show featuring a variety of entertaining and informative transportation news and feature stories. It runs quarterly on cable stations throughout Los Angeles County.
In the new show three women explain why they dumped their cars to live Car-less in Los Angeles. Also in the show is a trip, via Metro, to beautiful Santa Monica beach, including a visit to the brand new Annenberg Beach House — once site of the 110-room mansion originally built for actress Marian Davies by newspaper baron William Randolph Hearst.
Another story takes viewers to a community meeting — regular communication events where the public gets to tell Metro what to do. During this meeting the westward extension of the subway is discussed. And last, there is an interview with Metro’s new CEO Art Leahy, who talks about his plans for Metro and what he sees as the future of traffic in Southern California.
Metro Interactive also is home to videos from the Go Metro campaign, as well as live chats with Metro Board members and staff. To access the Metro Motion show, go to multimedia.metro.net and click on the Metro on TV icon at the top of the page.
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