Posted by Snow in 
Most of our shopping decisions our built on nostalgia, brand loyalty, and consumer participation. But generic brands often have comparative nutritional value. In fact, stores generate generic brand products based on their ability to mimic that product quality without advertising printing and a big brand. Compare how many generic products are available with the things you buy most. Bringing less expensive food into the home and looking at packaging is only the start. Look for ways to get informed about ecologically sound products and ethical industrial practices of the manufacturers you buy from the most.
A few years ago the small plates movement started up in restaurants that emphasized more quality, less mass in dining. This filtered down to home dining. Working with recipes to make dishes more appealing instead of depending on the layered oversupply of heavy proteins and sauces, starches and empty calories. Empty calories is a concept many people struggle with because their buying decisions are motivated by the planning of one meal or series of recipes.
Empty calories are those with no nutritive value and little redeeming caloric utility. Overbalanced snack foods are so salty and fattening the trace amounts of spare nutrition involved are negligible. Fast foods are leaded down with fats in the sauce and from the cooking and to the shelf life ingredients shipped across the country. Sweets with layered types of sugars and concentrated candy trims have little nutritive value. Just baking something using half the sugar and none of the artificial syrups and additives now common in commercial sweets is suggested.
Contrast this method of consumption with bulk purchase of sale frozen vegetables and cheap canned goods. Look for no salt options. Try keep the freezer filled with options that don’t negatively drive down the nutritive value of any meal. The more processed an item is, likely the less green it is. Look at the stuff that piles up in your refigerator and pantry unsued. Search the Internet for recipes to suit.
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