Posted by Snow in 
Green investors rushing to cash in on the wave of alt-fuel, eco-friendly sustainable living technologies, products, and markets may be spinning their square wheels. The day of the eco-friendly business may truly be here.
Green investing means good news to sustainability ventures that have been in short supply for the last few decades. Boutique green investment has had a novelty value for too long. Being taken seriously means making money no matter how ethically green your core values are.
The point of green ventures is to improve the cycle of sustainable benefit, not to enrich an elite few. A company called Dry Creek Ventures was recently profiled in BrandX magazine as an angel inventor for industry bedeviled entrepreneurs. Green food with less than the norm animal products and agricultural by-products seems to be the enemy in the grocery industry. Indeed, how can farmer’s markets compete with national corporate monoliths pricing ‘specials” at under a buck?
Social venture capitalism may be catching on. Shopping locally on the green consumer side requires business investment on the green business side. As industry that is sustainable becomes more prevalent, a business invigoration of a new model must happen. Investment that is more organized becomes more necessary. For those with business ideas to go green to earn green, new firms are forming to consider the risks and benefits with a pure capitalism lens. Slow money is the new economic catchphrase.
One thing that surely needs recycling is this economy. Where the business is selling edible-ornamental fruit trees for backyard planting, or freeway marketing less water intensive cacti or exotic shrubs, capital investment from green sources for green growth is always helpful. Biodiversity and aquifer depletion are serious winter problems because they lead to summer risks of drought and food scarcity. One boom market: green garden produce and vegetable plants that yield dinner table dividends.
Slowmoneyalliance.com
Slowfoodusa.com
RSS Feed